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Greece soars in popularity at the annual London WTM

Posted by moodhacker on November 7, 2017 at 7:20 AM

Greece topped in international trade interest and travel arrivals' score in this years' UK Wordl Travel Market exhibit  

“It is encouraging to see Greece rated so highly by the travel trade when it comes to plans for business conversations and deals,” WTM London’s Paul Nelson, said while presenting the Forecast Forum Industry Report on the first day of WTM London.

According to the annual survey released at World Travel Market (WTM), the leading global event for the travel industry, on Monday, November 6, 3 percent of respondents are looking to have business conversations with Greece – with 83 percent of those expecting to sign contracts with Greek exhibitors at WTM London.

Furthermore, 38 percent predict their company will do more business with Greece in the coming year.

“The positive sentiments for 2018 follow robust growth in 2017 and demonstrate the value of investing in tourism products and marketing,” Nelson added.

Greece was also popular among members of the trade when it came to their own holidays this year, as it was in the top three destinations for breaks of five nights or more, alongside Italy and Spain.


A similar poll carried out among UK holidaymakers found that almost half (48 percent) were interested in visiting Greece, which came third on the wish list, behind Italy (60 percent) and the US (54 percent).

Euromonitor International

According to Euromonitor International, tourism to Greece has performed strongly in 2017, as holidaymakers have sought more stable countries.


The Top 100 City Destination Ranking WTM London Edition, by Euromonitor International, which will be released on Tuesday, November 7 at WTM London, says Greece is benefiting from instability in other countries.

“Spain, Greece and Italy are performing strongly, as they offer a similar climate to affected countries such as Turkey, Egypt and Tunisia,” the report reveals.


Heraklion: Strongest performing city in Europe in 2017


The report said the Greek city of Heraklion on Crete will be the strongest performing city in Europe in 2017, as visitor arrivals are forecast rise by more than 11 percent, while Athens will see arrivals increase by 10 percent.


The Greek National Tourism Organisation (GNTO) expects a record-breaking 30 million international visitors to Greece for 2017 – up 7 percent year-on-year – because the destination has invested in its tourism industry and improved its image overseas.


For the last two years, Greece’s growth has been nearly twice the global industry average of 3.9 percent.


Greece is the sponsor of WTM London's press centre. Press centreThe GNTO is also sponsoring the WTM London International Media Centre, as it looks to increase its global profile to attract more tourists to the destination.


For the WTM Industry Report, there were 1,622 respondents, drawn from the trade around the world. For the consumer report, there were 1,025 respondents, who were representative of the UK population, and who had taken at least one holiday this year.


the UK arrivals


According to data provided by the Greek National Tourism Organization (GNTO), the UK remained in the first position in terms of international passenger arrivals at Greek airports during the first nine months in 2017, with an increase of 5.4 percent compared to the same period last year and approximately 2.79 million passengers. The Ministry estimates that by the end of the year, the number will surpass three million.


Meanwhile, up until October 2017, bookings by UK travelers for holiday packages in 2018 demonstrate an increase of 19 percent.

“We are very pleased to see a continuous growth from the UK, one of our two main traditional markets, and in 2017 arrivals continued to grow strongly,” Minister Kountoura told a packed press conference, while giving an update on the tourism developments in Greece.

2018 International Arrivals predictions 

International arrivals to Greece, including cruise ship arrivals, are estimated to exceed 30 million by the end of the year, compared to 28 million respectively in 2016, reflecting an increase of some nine percent, Tourism Minister Elena Kountoura said on the opening day of the World Travel Market (WTM) 2017 in London on Monday, November 6


“From our meetings and negotiations with tour operators and airlines, pre-bookings have started with double-digit growth, tourism packages are increasing to popular but also new Greek destinations and new flights are being added and new routes launched,” she said.


Greece, a 365–day destination


“Our strategic goal is to promote Greece with its unique brand-name and its long standing tradition as a global attractive 365-day destination,” Tourism Minister Elena Kountoura told the foreign press at WTM London.


She informed that the ministry is currently implementing a national tourism policy, on a long-term plan of five strategic pillars comprising of extending the official summer season, opening of new foreign markets, promoting new Greek destinations, developing thematic tourism products and travel experiences, attracting new investment of high added value.


“The ministry now promotes all the authentic, one-of-a-kind travel experiences that Greece can offer year-round and at the same time we shape our future for sustainable tourism growth for all, in all coming years,” she said.


Underlining that the ministry’s priority is to support sustainable tourism development, Kountoura presented plans to link the Greek tourism sector with the primary production, the agrifood sector, and manufacturing, “that gives new opportunities for growth to all areas and businesses across Greece, while adding value to our tourism product”.


Moreover, the minister mentioned the great increase from abroad — by leading international hospitality and travel groups — to invest in the growing Greek tourism sector.

source: Greek Travel Pages (GTP) is an official media partner of WTM London 2017.

Categories: Best of Greece, #GreeceTravel Dream , Travel to Greece News

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